How Spain 360 Builds a Custom Itinerary

360 Travel S.L. plans Spain 360 trips from Zaragoza. The guides meet you on the ground, in Seville, Granada, Madrid, the Picos, wherever the route actually is. We are not a call center that hands you a brochure and hopes the days connect. A custom itinerary starts with who is traveling, the dates, and the pace you can honestly keep. Food, birds at dawn, paintings, a first taste of the country, a refusal to start at 6 a.m.: those are useful facts. A list of every famous city you have heard of is a wish, and wishes get edited. We reserve the timed tickets that make the famous places possible. We choose hotels for the neighborhood and confirm the building closer to travel. We will not add a city that blows the driving day just because it is famous.

The first conversation is about people, not a map

Tell us who is in the party and what they are like at 4 p.m. on a hot day. Two adults who read every label in the Prado are a different trip from a family with a seven-year-old and a grandparent who needs an elevator. A couple who want Rioja tastings and long lunches should not be given the same dawn start as someone who came for birds in a wetland and asked for the early hour. Dates matter because Semana Santa, Feria de Abril, Fallas, and August are not neutral weeks. Pace matters more than people admit. ‘We are active’ often means ‘we like the idea of active’ until Toledo’s hill on day two. Say if you want free evenings. Say if you want every dinner booked. Say if a serious table is the point of the trip or a treat on one night. We can build either. We cannot build both a 6 a.m. departure and a 11 p.m. restaurant every day of the week.

What you care about decides the geography. A first trip that wants the Alhambra, Seville, and a look at Madrid is a southern-and-center route with a clear airport, usually Madrid. A food trip that wants San Sebastián and a Rioja base with a driver, so tasting is legal, stays in the north. Birds, if that is the actual hobby and not a word you added to sound curious, can justify an early start on the mornings that need it and nowhere else. Art can mean the Prado and a slower Madrid, or it can mean you have already done Madrid and you want smaller cities. We ask until the answer is specific. ‘Culture’ is not specific. ‘The Nasrid Palaces, one white village, and no six-hour driving days’ is specific. That second sentence is something we can turn into a week.

Then we draw a route that the distances allow

Spain is large in the way that hurts itineraries. Seville to Granada is about two and a half to three hours, not a hop between neighborhoods. Madrid to Seville is a fine AVE of about two and a half hours and a poor thing to do by road if you have no stop in between. Barcelona is not on the way from Madrid to Andalusia. Santiago is not a Sunday add-on to a seven-day Seville week. When your wish list is longer than the days, we cut, and we say why. The usual cut is the famous name that costs a full driving day and gives you an evening arrival and a tired monument the next morning. We would rather you have Granada properly than Granada plus a blurred Barcelona you reached at 9 p.m. because the map looked ambitious in a good way.

Impossible days get a no, with the reason attached. The Alhambra’s Nasrid Palaces in the morning and a flamenco show in Seville that night means a multi-hour drive after a monument that already asked for your attention. We split them. Córdoba, a white village, and a late Seville dinner can work with a driver if we start at a human hour and the village is one village, not three. Córdoba, Ronda, Granada, and Seville in a single day cannot work, and we will not write it down to make a wishlist feel heard. The same no covers ‘the Picos and the Mezquita in one week’ and ‘Santiago, since we are already in Spain.’ Those are second trips, or they are a two-week route that drops something else. You hired us to refuse the day that looks clever on a screen and feels like luggage.

Tickets, hotels, flights, and the airport with a name

Timed tickets get reserved once the route is real. The Alhambra’s Nasrid Palaces and the Sagrada Família are the two that punish delay. The popular morning slots go. We book the entry that matches the day, not a vague intention to ‘do the Alhambra’ whenever you arrive from Seville. Seville’s Alcázar and the Mezquita need the same respect in busy months, including Easter and the fair. A ticket with a name and a time is a calmer morning than a queue you hoped would be short. If a release date sits in the future, we diary it and book when it opens. We do not tell you to sort the Alhambra yourself the week before you fly and then act surprised when the hour you wanted is gone.

Hotels are chosen for the neighborhood and the category you agreed, from a straightforward 3-star to a 5-star, with a walkable 4-star the request we hear most. In Seville that means you can get to the cathedral quarter without a project. In Madrid it means the Prado side or a metro that does not eat the evening. In Granada it means you are not starting the Alhambra day with a long taxi you could have avoided. The specific building is confirmed closer to travel. Early on, the plan may say the category and the area. That is honest, because holding a named room six months out is not how these hotels always work, and a festival week changes what is even available. If you need an elevator, a quiet room, or two rooms near each other, say so before we fall in love with a courtyard that has neither.

Flights stay yours unless a written quote says otherwise. They are the expensive variable from the United States, and they are not silently inside the tour. The plan names the airport, usually Madrid (MAD) or Barcelona (BCN). Some Andalusia-only trips end at Málaga. Some northern trips use Bilbao. You will see the code in the PDF before you need to buy the fare, if you have not already bought the wrong one. Tell us if you have. An arrival transfer is included when the quote includes it: we meet that flight and we take you back for departure. A day you add privately before the tour is not covered just because you landed early. If you want that night in the plan, it has to be in the plan. Read the practical entry notes on our travel checklist before you fly: passport, the short Schengen stay, cards, and what we send as the dates get closer. The page is at /travel-checklist. It is the list. This article is how the route gets made.

Private, or a fixed date with other people

A private trip is yours: the dates, the hotel level, the right to stop when someone is done. It costs what that flexibility costs, including a single supplement if one person is sleeping in a double room, which we will show rather than blur. A small-group departure is the alternative when you want company and a published route. Southern Spain Express is seven days from Madrid through Seville, Córdoba, and Granada to Málaga, with a cap of twelve. Heart of Spain & Rural Escapes is the two-week version through the middle of the country and down toward Ronda. The Grand Tour of Spain is the three-week loop, north and south, for people who want one long look rather than a custom edit. If those dates match your life, joining them is often smarter than asking us to reinvent the same road for two people who would have enjoyed the group. If the dates do not match, or the pace will not, we stay with private and we do not pretend the coach can wait.

We are a Zaragoza company that plans this country carefully. We are not going to tell you we are the largest operator, and we are not going to invent awards or a staff directory to sound larger. The useful fact is narrower. The people who design the route understand why you do not drive a rental into Toledo’s old town, the Albaicín, or Palma’s old core, why an AVE from Madrid to Seville beats a car when there is no stop, and why a bodega day needs a driver who is not tasting. The guide you meet is briefed on that route. You are not assembled from a general ‘Spain package’ on the morning you land. If a detail in the PDF is wrong for your knees or your anniversary dinner, you say so while we can still move it.

What we need from you, and what the PDF looks like when it is done

On the first pass we need the people, the dates or the range you can move, the pace, and the interests that would change a city. Dietary needs belong here, not at the restaurant door: a true allergy, a vegetarian who is tired of being handed a cheese plate, a child who will eat tortilla and bread and nothing green. Stairs and walking limits belong here too. Passport validity can wait until closer to travel. We will remind you that Spain typically wants the passport valid for at least three months after you leave Schengen, and that some airlines ask for six. You do not need to send us a scan on the first afternoon. You do need to look at the expiration date before you buy a fare you cannot use. Names for tickets, when we are reserving the Alhambra or the Sagrada, have to match the passports. Nicknames create a stupid problem at a beautiful gate.

The finished plan is a PDF with your names, the dates, and the airport on it. Each day says morning, midday, and evening, and where you sleep. It marks which tickets are already reserved and which entrances we handle as part of the day. It says where a driver is with you and where you are on a train instead, including the station if the station is the kind of detail people get wrong, Atocha versus Chamartín, Santa Justa, Joaquín Sorolla. Meals that are included are written down. Evenings that are free are written down as free, so you do not budget twice or assume a dinner that is not there. Hotel category and neighborhood come first. The confirmed property follows when we have it. A note on pace sits where a 6 a.m. start would otherwise sneak in. If you asked for birds at dawn, the dawn is on that day only.

One wish list, turned into ten days

Someone writes: first trip, the Alhambra, Seville, a bit of Madrid, flamenco if it is good, one white village, a beach if it fits, Barcelona if it fits, nobody up at six, ten days. The honest order is Madrid first because that is where the flight lands. Night of day 1, you walk and you eat, and you do not tour. Day 2 is one Madrid morning, the palace or a single museum, not both at heroic length. Day 3 is Toledo by train, about half an hour, and back to the same hotel so nobody packs. Day 4 is the AVE to Seville, about two and a half hours, and an easy afternoon in María Luisa or Santa Cruz. Day 5 is the Alcázar on a timed entry, and flamenco that night if you still want it after we describe the room. Day 6 is a driver to Ronda or to Zahara, and a night there or a return that does not also try to reach Granada. Day 7 is Granada. Day 8 is the Nasrid Palaces at a reserved morning hour, then rest. Day 9 is Granada without a new city. Day 10 is out, often Málaga or a train north. Barcelona and the beach are the sentences we removed. They are good sentences. They need days we do not have.

If that same person says the beach is the point and the Alhambra is the maybe, the edit flips. We might build from Valencia along the coast and never pretend Seville is ‘basically on the way.’ If they say the group date in June is perfect and they do not need a custom village, we stop designing and we look at whether Southern Spain Express still has room. The craft is matching the tool to the wish after the wish has been made smaller and truer. You will see that smaller trip in the PDF and you may feel a pang for the city that fell off. The pang is cheaper than the day you would have spent on the highway between them.

• Write through /contact with who, when, and the pace, not a list of twelve cities.
• Expect a no, with a reason, when a famous place blows the driving day.
• Timed tickets, especially the Nasrid Palaces and the Sagrada, get reserved by us.
• Hotels match the category you agreed and are confirmed closer to travel.
• Flights remain yours unless the written quote includes them. The airport is named, usually MAD or BCN.
• Read /travel-checklist for passport, entry, and money notes before you fly.

If you are ready, start at /contact. Tell us who is traveling, the dates, and whether you want a private route or a look at Southern Spain Express, Heart of Spain & Rural Escapes, or the Grand Tour. We will answer with a plan that names the airport, the tickets worth reserving, and the city we are not adding. The guides will meet you later, on the ground. The planning happens here, in Zaragoza, before any of you have to be brave at Atocha.